Online

GENERAL INFORMATion

Generally accepted files:

Display:

• JPG, PNG or (animated) GIF
• HTML (the code of an HTML banner must contain a “window.open()” function
• MP4 (please note:  this fall under the High Impact purchase option, video in banner)
• Delivery should always be in at least the 300x250 format (medium rectangle)

Video (this concerns the pre-roll, not banners/display):

• MP4 (a maximum of 100 MB)

Video and display material may be delivered through the Ster Client portal. 

Please note: when purchasing online video the creation (pre-roll) may not relate to the purchase of a specific product or the use of a specific service that is available. The creation may call for support for the advertiser or call for the viewer to hold an opinion favourable to the advertiser. Ster uses the following guidelines for this:

1. Advertiser is an organisation of a scientific, cultural, religious, ideological, political, or charitable nature;
2. Advertiser holds a Dutch Fundraising Regulator (CBF) quality mark for charities or holds the public benefit organisation status (ANBI status);
3. The Advertiser’s message does not relate to the purchase of a specific product or the use of a specific service that is available on the market but calls for support for Advertiser or calls for the viewer to hold an opinion favourable to Advertiser.

Regarding condition 3, the following guidelines apply:

1. The spot may at no time contain a call to purchase / book tickets or register for a degree programme, course or event;
2. The spot may at no time contain a ‘call to action’ regarding a product or service. Therefore not “Visit the Rijksmuseum now” or “Join the National Opera’s livestream on Sunday”, but “Now in the Rijksmuseum…” or “The National Opera presents”;
3. The spot may mention the advertiser’s website, but this must at all times be the homepage. There may therefore at no time be any reference to a specific ticketing page, such as rijksmuseum.nl/tickets. The same applies to making the commercial clickable. When a visitor clicks on the commercial, they must at all times be directed to the advertiser’s homepage.

If you have any questions, please contact  Ster or go to this page.

PRE-ROLL (ONLINE VIDEO)

• Extension: MP4 (a maximum of 100 MB)
• Length: Online videos may be of any length up to a maximum of 36 seconds
• Images per second (frame rate): 25 fps
• Audio norm: Full scale digital audio
• Resolution: Full HD (1920x1080)
• No punctuation marks in the name of the file to be delivered
• The Ster logo and the number of video seconds are visible when playing the video. It is therefore recommended to place the brand logo in the top right corner.
• The 'for more information' text that will appear on screen and that is clickable is white. Please consider this when choosing your background. 

Please note: the creations may not contain cookies. Therefore, the video (MP4 file) and the URL of the landing page must be delivered separately through the Ster Client Portal.

It is possible to convert a TV commercial to an online commercial; there is no extra charge for this. Pass on the Ster number along with the commercial code through the Ster Client Portal. Do not forget the landing page (UTM code is permitted) and any broadcasting instructions.
A tag-on is not possible online, as we run a maximum of two advertisers in one block (maximum block length is 36 seconds).

IN-BANNER VIDEO SPECIFICATIONS

• Extension: deliver the video in the desired banner format as an MP4
• Maximum file size: 3.95 MB
• Length: a maximum of 20 seconds
• Border: 1×1 contrasting border is recommended
• Images per second (frame rate): a minimum of 14 fps (30 fps is recommended)
• Autoplay is permitted
• Audio norm: user initiated, so for autoplay the sound must be turned off by default

As an exception to the online purchase options stated above, the material for in-banner video campaigns may be delivered to digital@ster.nl.

Please note: the creations may not contain cookies. No cookies may be placed/present in the material that is delivered.

Display formats and maximum size (banners)

The material may under no circumstances contain cookies.

UTM codes are permitted and may be delivered along with the complete landing page.